OUTSOURCING INFORMATION SYSTEMS
If a firm does not want
to use its own internal resources to build and operate information systems, it
can hire an external organization that specializes in providing these services
to do the work. The process of turning over an organization’s computer central
operations, telecommunications networks, or applications development to
external vendors of these services is called outsourcing.
Outsourcing information
system is not a new phenomenon. Outsourcing options have existed since the dawn
of data processing. As early as 1963, Petrot’s Electronic Data Systems (EDS)
handled data processing services for Frito-Lay and Blue Cross. Activities such
as software programming, operation of large computers, time-sharing and
purchase of packaged software have to some extent been outsourced since the 1960s.
Because information
systems play such a large role in contemporary organizations, information
technology now accounts for about half of most large firms’ capital expenditure.
In firms where the cost of information systems function has risen rapidly,
managers are seeking ways to control those costs and are treating information
technology as a capital investment instead of an operating cost of the firm.
One option for controlling these costs is to outsource.
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ADVANTAGES AND
DISADVANTAGES OF OUTSOURCING
Outsourcing is becoming
popular because some organization perceive it as being more cost effective than
it would be to maintain their own computer centre and information systems
staff. The provider of outsourcing services can benefit from economies of scale
(the same knowledge, skills, and capacity can be shared with many different
customers) and is likely to charge competitive prices for information systems
services. Outsourcing allows a company with fluctuating needs for computer
processing to pay for only what it uses rather than to build its own computer
center to stand underutilized when there is no peak load. Some firms outsource
because their internal information systems staff cannot keep pace with technological
change. But not all organizations benefit from outsourcing, and the disadvantages
of outsourcing can create serious problems for organizations if they are not
well understood and managed.
Advantages of Outsourcing:
The most popular
explanations for outsourcing are the following:
Economy: Outsourcing vendors are specialists in the information systems services
and technologies they provide. Through specialization and economies of scale,
they can deliver the same service and value for less money than the cost of an
internal organization.
Service Quality: Because outsourcing vendors will lose their clients if the
service is unsatisfactory, companies often have more leverage over external
vendors than over their own employees. The firm that out-sources may be able to
obtain a higher level of service from vendors for the same or lower costs.
Predictability: An outsourcing contract with a fixed price for a specified level
of service reduces uncertainty of costs.
Flexibility: Business growth can be accommodated without making major changes
in the organization’s information systems infrastructure. As information
technology permeates the entire value chain of a business, outsourcing may
provide superior control of the business because its costs and capabilities can
be adjusted to meet changing needs.
Making Fixed Costs
Variable: Some outsourcing
agreements, such as running payroll, are based on the price per unit of work
done (such as the cost to process each cheque). Many outsources will take into
account variations in transaction processing volumes likely to occur during the
year or over the course of the outsourcing agreement. Clients only need to
pay for the amount of services they consume, as opposed to paying a fixed
cost to maintain internal systems that are not fully utilized.
Freeing up Human
Resources for other Projects and Financial Capital: Scarce and costly talent within an organization can refocus on
activities with higher value and payback than they would find in running a
technology factory. Some agreements with outsource include the sale for cash of
the outsourced firm’s technology capital assets to the vendor.
Disadvantages of Outsourcing :
Not all organizations
obtain these benefits from outsourcing. There are dangers in placing the
information systems functions outside the organization. Outsourcing can create
serious problems such as loss of control, vulnerability of strategic
information, and dependence on the fortunes of an external firm.
Loss of Control: When a firm farms out the responsibility for developing and operating
its information systems to another organization, it can lose control over its information
systems function. Outsourcing places the vendor in an advantageous position
where the client has to accept whatever the vendor does and whatever fees the
vendor charges. If a vendor becomes the firm’s only alternative for running and
developing its information systems, the client must accept whatever
technologies the vendor provides. This dependency could eventually result in
higher costs or loss of control over technological direction.
Vulnerability of
Strategic Information: Trade secrets or
proprietary information may leak out to competitors because a firm’s
information systems are being run or developed by outsiders. This could be
especially harmful if a firm allows an outsourcer to develop or to operate
applications that give it some type of competitive advantage.
Dependency: The firm becomes dependent on the viability of the vendor. A
vendor with financial problems or deteriorating services may create severe
problems for its clients.
WHEN TO USE OUTSOURCING?
Since outsourcing has
both benefits and liabilities and is not meant for all organizations or all
situations, managers should assess the role of information systems in their
organization before making an outsourcing decision. There are a number of circumstances
under which outsourcing makes a great deal of sense:
- When there is limited
opportunity for the firm to distinguish itself competitively through a
particular information systems application or series of applications. For
instance, both the development and operation of payroll systems are frequently
outsourced to free the information systems staff to concentrate on activities
with a higher potential payoff, such as customer service or manufacturing
systems. Applications such as payroll or cafeteria accounting, for which the
firm obtains little competitive advantage from excellence, are strong candidates
for outsourcing. If carefully developed, applications such as airline reservations
or plant scheduling could provide a firm with a distinct advantage over
competitors. The firm could lose profits, customers, or market share if such systems
have problems. Applications where the rewards for excellence are high and where
the penalties for failure are high should probably be developed and operated
internally.
-
Companies may also
continue to develop applications internally while outsourcing their computer
center operations when they do not need to distinguish themselves competitively
by performing their computer processing onsite.
-
When the predictability
of uninterrupted information systems service is not very important. For
instance, airline reservations or catalogue shopping systems are too “critical”
to be trusted outside. If these systems failed to operate for a few days or even
a few hours, they could close down the business. On the other hand, a system to
process employee insurance claims could be more easily outsourced because uninterrupted
processing of claims is not critical to the survival of the firm.
-
When outsourcing does not
strip the company of the technical know-how required for future information
systems innovation. If a firm outsource some of its system but maintains its
own internal information systems staff, it should ensure that its staff remains
technically up to date and has the expertise to develop future applications.
-
When the firm’s existing
information systems capabilities are limited, ineffective, or technically
inferior. Some organizations use outsourcers as an easy way to revamp their
information systems technology. For instance, they might use an outsourcer to help
them make the transition from traditional mainframe-based computing to a new
information architecture-distributed computing environment.
Despite the conventional
wisdom on when to outsource, companies sometimes do outsource strategic
functions. In any case, if systems development and the information systems
function are well managed and productive, there may not be much immediate
benefit that can be provided by an external vendor.
MANAGING OUTSOURCING
To obtain value from
outsourcing, organizations need to make sure the process is properly managed.
With sound business analysis and an understanding of outsourcing’s strengths
and limitations, managers can identify the most appropriate applications to
outsource and develop a workable outsourcing plan.
Segmenting the firm’s range of information systems activities into pieces
that potentially can be outsourced makes the problem more manageable and also
helps companies match an outsourcer with the appropriate job. Noncritical
applications are usually the most appropriate candidates for outsourcing.
Firms should identify mission-critical applications and mission-critical human
resources required to develop and manage these applications. This would allow
the firm to retain its most highly skilled people and focus all of its efforts
on the most mission-critical applications development. Setting technology
strategy is one area that companies should not abdicate to outsourcers. This
strategic task is best kept in-house. Ideally, the firm should have a working
relationship of trust with an outsourcing vendor. The vendor should understand
the client’s business and work with client as a partner, adapting agreements to
meet the client’s changing needs.
Firms should clearly
understand the advantages provided by the vendor and what they will have to
give up to obtain these advantages. For lower operating costs, can the client
live with a five-second-response time during peak hours or next-day repair of
microcomputers in remote offices? Organizations should not abdicate management responsibility
by outsourcing. They need to manage the outsourcer as they would manage their
own internal information systems department by setting priorities, ensuring
that the right people are brought in, and guaranteeing that information systems
are running smoothly. They should establish criteria for evaluating the outsourcing
vendor that include performance expectations and measurement methods for
response time, transaction volumes, security, disaster recovery, backup in the event
of a catastrophe, processing requirements of new applications and distributed processing
on microcomputers, workstations, and LANs. Firms should design outsourcing
contracts carefully so that the outsourcing services can be adjusted if the nature
of the business changes.
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