TOTAL QUALITY WITH INFORMATION SYSTEM
The emergence of a global
economy has stimulated worldwide interest in achieving quality. Companies can
no longer be satisfied with producing goods and services that compete only with
goods produced within their own country. Consumers can now select from a broad
range of products and services produced anywhere in the world. Before examining
how information systems can contribute to quality throughout the organization,
we must first define the term quality.
Traditional definitions
for quality have focused upon the conformance to specifications (or the
absence of variation from those specifications). With this definition, a
producer can easily measure the quality of its products. Achieving quality
under this definition requires three steps from the manufacturer: First, establish
product specifications. Second, measure products as they are produced to determine
whether or not they achieve the standards established in the specifications. Third,
alter the manufacturing process whenever necessary to bring the products up to
standard.
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However, achieving
quality is not quite that simple and direct. The definition of quality has been
changing and broadening in recent years. Defining quality as conformances to
specifications view it from a producer’s perspective only. Customers have a
different perspective, being more concerned with value for their Rupees.
They normally apply three criteria. First, customers are concerned with
the quality of the physical product. They want to know if the product is
durable, how safe it is, its reliability, its ease of use and installation, its
stylishness, and how well the producer supports the product. Second,
customers are concerned with the quality of service, by which they mean
the accuracy and truthfulness of the advertising, the timeliness and accuracy
of the billing process, responsiveness to warranties (implied as well as
specified), and ongoing product support. Finally, customer concepts of quality
include the psychological aspects: how well do the sales and support
staff know their products, the courtesy and sensitivity of the staff, and even
their neatness, the reputation of the product. For companies to compete
globally, they need to include a customer perspective in any definition of
quality.
Today more and more
businesses are turning to an idea known as total quality management. Total
Quality Management (TQM) is a concept that makes quality the responsibility
of all people within an organization. TQM holds that the achievement of
quality control is an end in itself. Everyone is expected to contribute to the
overall improvement of quality – the engineer who avoids design errors, the
production worker who spots defects, the sales representative who presents the
product properly to potential customers, and even the secretary who avoids
typing mistakes. Total quality management encompasses all of the functions
within an organization. TQM is based on quality management concepts developed
by American quality experts. Japanese management adopted the goal of zero
defects, focusing on improving their products or services prior to shipment
rather than correcting them after they have been delivered. Japanese
companies often give the responsibility for quality consistency to the workers
who actually make the product or service, as opposed to a quality control
department. Studies have repeatedly shown that the earlier in the business
cycle a problem is eliminated, the less it costs for the company to eliminate it.
Thus the Japanese quality approach not only brought a shift in focus to the workers
and an increased respect for product and service quality but also lowered costs.
How Information Systems Contribute to Total Quality Management?
Information systems can
fill a special role in corporate quality programs for a number of reasons. First,
IS is deeply involved with the daily work of other departments throughout the
organizations. IS analysis usually have taken a leading role in designing,
developing, and supporting such varied departmental systems as corporate payrolls,
patent research systems, chemical process control systems, logistics systems,
and sales support systems. IS professionals also maintain their knowledge of
these departments through their participation in departmental information
planning. In addition, IS personnel are usually key to the sharing of data
between departments because they have unique knowledge of the relationships
between various departments. Often, only IS personnel know where certain data
originate, how other departments use and store them, and which other functions
would benefit from having access to them. With this broad understanding of the
functional integration of the corporation, IS personnel can be valuable members
of any quality project team.
The IS staff in effective
information systems departments have three skills that are critical to
the success of a quality program. First, they are specialists in
analyzing and redesigning business processes. Second, many IS
technicians are experienced in quantifying and measuring procedures and
critical activities in any process. Typically, IS departments have long been
involved with measurements of their own manager training has long been a staple
of better IS departments; such training includes the use of project management,
software. These skills can contribute a great deal to any serious quality
program, which will normally be organized as a project and will usually be
heavily task-oriented.
The information systems
staff is the source of ideas on the application of technology to quality
issues; often they are also the people who can make that technology available
to the quality project. For example, with the help of IS departments, statistical
analysis software is becoming more widely used in the drive for quality.
Benchmark: Many companies have been effective in achieving quality by
setting strict standards for products, services and other activities, and then
measuring performance against those standards. Companies may use external
industry standards, standards set by other companies, internally developed high
standards, or some combination of the three.
IS Contributes to these
Efforts in Many Ways: IS staff participates in re-engineering
projects and helps to design and build the systems that make the quality
processes possible. Any study of quality programs shows that information is a top
concern to those involved, and IS is often central to the collection of that information.
To improve production or sales, for example, management needs data to determine
both what is being done right and what is being done wrong. IS is usually the
key to making that information available in a timely fashion and in a format
useful to those who need it for quality purposes. For instance, manufacturing
data have traditionally been supplied to management in summary form at the end
of the manufacturing process. In effect it is historical data that at best can
be used to reduce future problems. To provide better information for
benchmarking, information systems specialists can work with business
specialists either to design new systems or to analyze quality-related data
found in existing systems.
Use Customer Demands as a
Guide to Improving Products and Services: Improving
customer service, making customer service the number one priority, will improve
the quality of the product itself.
Reduce Cycle Time: Experience indicates that the single best way to address quality
problems is to reduce the amount of time from the beginning of a process to its
end (cycle time). Reducing cycle time usually results in fewer steps, an improvement
right there. But reducing cycle time has other advantages. With less time
passing between beginning and end, workers will be better aware of what came just
before, and so are less likely to make mistakes.
Improve the Quality and
Precision of the Design: Quality and precision in design
will eliminate many production problems. Computer-Aided Design (CAD) software
has made dramatic quality improvements possible in a wide range of businesses
from aircraft manufacturing to production of razor blades.
Increase the Precision of
Production: For many products, one
key way to achieve quality is to tighten production tolerance. CAD software has
also made this possible. Most CAD software packages include a facility to
translate design specifications into specifications both for production tooling
and for the production process itself. In this way, products with more precise
designs can also be produced more efficiently.
Include Line Workers in
any Quality Process: Experience has shown that
involvement of the people who perform the function is critical to achieving
quality in that function. Although the information systems could potentially
make many more contributions like these, its involvement in corporate quality
programs has provoked a great deal of controversy. IS has been criticized for a
reluctance to become involved in organization-wide quality programs. Often IS
focuses exclusively upon technological capabilities while not reaching
out to aid the rest of the company in the ways described above. For example,
many IS departments are criticized for failure to use customer demands as a
guide to improving their products and services. On the other hand, non-IS
departments often fail to consider contributions the IS staff might make to
their quality project and so do not reach out to involve them. It is not uncommon
for IS to be viewed only as technical support with little to contribute to the planning
or content of the quality program.
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